Trend Club- Crisis Communication and the Internet
The Trend Club webinar on Crisis Communciation and the Internet took place on the 1st July 2008. To view the recorded programme, click here>>
Blog Sponsoring becomes an internal as well as external affair for big companiesWhat do we think of when we hear the word sponsorship? Probably impersonal partnerships between companies and sport teams! We took a closer look and to find out how big European companies use their sponsoring activities in PR.  Tweeeet! The relevance of 140 charactersI assume everyone reading this knows Twitter . Twitter, also called 'microblogging', has 'infected' the German blogosphere. There are even bloggers who have started to post less in their blogs for the sake of Twitter. Frankly, I have been sceptical at first. Who the heck wants to know what I am doing right now (sitting in front of the computer eating breakfast - fruits, drinking green tea, etc)? And why would I want to know what people are doing? Isn't that boooring?  Testing Microsoft’s "new" Mojave system softwareWhen Microsoft found out that journalists and opinion leaders spread all the prejudices and preconceived notions about Windows Vista by simply copying and pasting all the negative comments published elsewhere they came up with a clever idea to change public opinion. Microsoft invited some 140 critics, Mac users and XP-fans to test their beta version of their (new) system software called Mojave. They interviewed those users, filmed their experiences with hidden cameras and put the results on internet.What those people did not know, was that ….
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News
- Virtual Worlds and Real Business – Companies and Second Life
Posted 12.08.2008 in Corporate Communications - International 
Sabine Klaas, CEO of Trimedia in Germany shared details of Trimedia’s pioneering work in Second Life in a recently published book called Unternehmen in Second Life ® (Companies in Second Life). The book looks at various business models and companies' presence in the virtual world of Second Life. - Trimedia Launch World Vision 'Clean Water' Campaign
Posted 24.07.2008 in Corporate Communications - International
Trimedia’s London based CSR and Sustainability team has launched a viral campaign on behalf of World Vision, the world’s largest development NGO, to highlight the fact that 1.1 billion people do not have access to clean, safe water. Read more - Trimedia Shortlisted for Stevie Awards 08
Posted 22.07.2008 in Media Relations - International 
Trimedia France has been shortlisted in the 'Best Environmental Responsibility Program in Europe' at the Stevie Awards for the Xerox 2007 Sustainable Development PR Campaign.
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